Article Archive of Posts Tagged “Usability”

So you've built your website, given it a fancy logo, maybe even written some content that will have Google hanging on your every keyword. Perhaps there is a Google analytics code uploaded in the HTML code so you can have a look at the performance of the website? You are on your way to getting... read more

In the good old days of self-taught web design and GeoCities homepages, I used to use heading tags to define font size. If I wanted BIG text I put <H1> tags around it, if I wanted small text <H6>, simple! I don't think I even realised what the H stood for. Now I work in SEO I realise... read more

What is the relationship between Information Architecture (IA) and SEO?The Information Architecture definition, in terms of a website, can be defined as the organisation & structure of a web page. This is of paramount importance in SEO, as it allows for both a user of the website and a search... read more

If your business provides a great service for great prices but is in a particularly dry field, it can be difficult to make your website copy interesting to visitors. For instance, say you offer the best imaginable ready mix concrete for the cheapest prices in the land. You've got a fantastic... read more

Online fashion retailer Asos has announced that their sales figures have more than doubled in the past year. So why is Asos doing so well when all we hear from the high street is doom and gloom? The chief exec of Asos attributes their success to the continuing growth of their key target market -... read more

The web has been buzzing about Google Local Search being folded into non-local results. Never mind the inaccuracies of the results local search is currently delivering, the morass of information that Google is now serving for some SERPS is starting to create a real usability problem. Have a... read more

I was reading a blog post about the next big Google algorithm change on Conversation Marketing which states that searcher behavior is going to drive search rankings beginning in 2009. The post (unusually for an SEO blog) gave some evidence to back up this assertion, but frankly, this is one of... read more

The Web Accessibility Initiative (WAI) of the W3C has finally released the Web Content Accessibility Guidelines (WCAG) 2.0, after years of haggling over the initial draft versions. The WCAG 2.0 Guidelines are meant to help web designers and web developers build websites that are accessible to... read more

I hate online video. In fact, I don't just hate it, I loathe it. I find nothing on the internet more annoying than going onto a website or blog looking for information and discovering not a handy article I can quickly scan to see if it contains the information I'm looking for but rather a... read more

Let’s face it; even intelligent people are not that intelligent when they’re online. They look at photos of cats that use very poor grammar, they call each other names in blog comments and they decorate their MySpace profiles with hot pink text on bright yellow backgrounds and loads of... read more