Article Archive of Posts Tagged “Usability”

Google Analytics is a very powerful tool but sometimes its results can be misleading. It is very easy to see a green improvement percent and think that all is well. Even metrics that we have benchmarks for don't always mean what we think they do. A good example of this is Bounce Rate. If you've... read more

The old mantra "If it isn’t broke, don’t fix it" is an aphorism the folks at Google would do well to remember. Like any good business Google is always looking to improve its offering to its customers, but has Google gone too far? In 1997, Google set out two goals for their search engine:... read more

When it comes to utilising the powers of the blog I-COM has been leading the way, and in a number of blog posts we have explained how to use a blog in order to turn your site into a content driven, visitor and search engine magnet. Recently I gave a presentation at the Manchester Growth Show... read more

So you've built your website, given it a fancy logo, maybe even written some content that will have Google hanging on your every keyword. Perhaps there is a Google analytics code uploaded in the HTML code so you can have a look at the performance of the website? You are on your way to getting... read more

In the good old days of self-taught web design and GeoCities homepages, I used to use heading tags to define font size. If I wanted BIG text I put <H1> tags around it, if I wanted small text <H6>, simple! I don't think I even realised what the H stood for. Now I work in SEO I realise... read more

What is the relationship between Information Architecture (IA) and SEO?The Information Architecture definition, in terms of a website, can be defined as the organisation & structure of a web page. This is of paramount importance in SEO, as it allows for both a user of the website and a search... read more

If your business provides a great service for great prices but is in a particularly dry field, it can be difficult to make your website copy interesting to visitors. For instance, say you offer the best imaginable ready mix concrete for the cheapest prices in the land. You've got a fantastic... read more

Online fashion retailer Asos has announced that their sales figures have more than doubled in the past year. So why is Asos doing so well when all we hear from the high street is doom and gloom? The chief exec of Asos attributes their success to the continuing growth of their key target market -... read more

The web has been buzzing about Google Local Search being folded into non-local results. Never mind the inaccuracies of the results local search is currently delivering, the morass of information that Google is now serving for some SERPS is starting to create a real usability problem. Have a... read more

I was reading a blog post about the next big Google algorithm change on Conversation Marketing which states that searcher behavior is going to drive search rankings beginning in 2009. The post (unusually for an SEO blog) gave some evidence to back up this assertion, but frankly, this is one of... read more