Searched, Designed, Developed. I-COM Blog

It's that time again - yet more SEO jokers approaching our clients and making ridiculous claims about not only what they can do for our client, but also about the work I-COM has been doing. This month it's the turn of SEO Doctors (with a name like that, they've got to be reputable, right?), which... read more

Today I've been provided with yet more proof that the SEO industry desperately needs a governing body, capable of protecting clients from unscrupulous scammers who make ridiculous and misleading claims. One of I-COM's clients, The Smile Centre, has been contacted by a company whose... read more

As automated content spinners become more and more advanced, an SEO copywriter could be forgiven for starting to worry about his or her future job prospects. I'm not going to disclose too much personal information here, but I'm sure you won't be surprised to discover that my annual wage is... read more

How not to Tweet

By Mindy Gofton in Social Media Marketing on Thursday, November 12, 2009 @ 08:38

I was checking out my new followers and spotted this profile: Enlarge image in a new window It's not rocket science, but does anyone else spot the problem? This begs the questions: Do people really think that it's worth autogenerating Twitter accounts? Do people think that... read more

Email Marketing at it's Most Risible

By Mindy Gofton in Internet Marketing on Thursday, October 29, 2009 @ 14:43

We've been the target of one of the most badly gauged email marketing campaigns I've seen in a long while today. This morning the blog inbox had the following awaiting me in the "spam folder." Enlarge image in a new window There was a logo for the product and text telling me I'll be a... read more

I spend a lot of time asking clients to provide testimonials and telling them to add case studies to their websites. Why? Well, by associating yourself with real people and real actions, it helps your business look trustworthy.It's such a proven tactic that even the pyramid scheme email spammers... read more

Social networking phenomenon site Twitter has done nothing to quell the talk, debate and blogs about their service with the unveiling of the site’s new homepage. Whilst there can be little argument about the success of Twitter, the popularity of which has grown by an exponential rate over... read more

Quite a mouthful that title. But to be fair, the latest form of Twitter spam is producing a lot more email in my junk folder than I can digest. The latest trick of the ever-present social media spam kings appears to be following you on Twitter and if you don't follow back, unfollowing you a... read more

So I was doing a bit of research this morning in Google under the query "affordable health insurance." I got the following result: Enlarge image in a new window Now, bearing in mind that I'm searching on google.co.uk, I've been given 3 American sites in the top 5 - although on the whole... read more

I know that I have ranted about this in the past and even my Operations Director Mike Blackburn has recently blogged about the same company and their email approaches! Another "Senior Search Consultant" from the same comapny has now sent an email to our client  The Smile Centre... read more

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