Article Archive of posts tagged “Reputation Management”

ANNOUNCEMENT – Friday Frenzy Flash Sale – to celebrate the six month anniversary of the Clothing at Tesco website, 6000 customers will receive 50% off all orders in a Flash Sale on Friday 7th May. TERMS: Register on Tesco Clothing websiteBecome a fan of their Facebook pageThe first 6000 customers... read more

We all experience brands every day. This article will attempt to explain why lucid, well realised brands are so essential to success. Firstly what is a brand?A Brand is = Collectively, what people say, feel and think about your product, service or company.A Strong Brand is = A collection of... read more

We have all typed our name into Google once or twice to confirm our ‘internet fame’, obliterate our name exclusivity and see how much information about us is really out there . But have you ever considered paying to have results removed or promoted in light of other people searching for you?... read more

One problem with the internet is that when it falls into the wrong hands, things can get messy. Say you have an altercation with a customer over the phone (or in person), if that person is unhappy enough, they may go online and detail their experience. Take this exchange, for example. A web... read more

During a recent conversation I was surprised to learn that Greggs the Bakers had a Twitter account. I was even more surprised to see that they had a massive number of followers yet seemed to be doing nothing with it. As you can see the account has remained dormant since July and they have... read more

It's the time of year that online shopping goes through the roof, and companies like Amazon, Play, and Toys R Us are rushed off their feet with orders flying over the internet. When a friend of mine was shopping for her kids on PLAY.com she came across something that many consumers need to be... read more

In today's recession stricken market and unpredictable trading conditions, consumer trust is at an all-time low. Their confidence in brands is being chipped away every time a company fails to live up to customer expectations or standards. Companies can no longer rely on monitoring their... read more

I have been following Marks and Spencer on Twitter over the past couple of weeks and was particularly impressed by a post they made yesterday – This tweet is directing customers to a Facebook page displaying photos, descriptions and links to the products featured in their Christmas... read more

As a Copywriter and writer in general, I cop for my fair share of criticism. I got it all through Uni on my creative writing course (which consisted of a group of people sitting around chewing up your hard work, saying things like “I’m not sure what your character’s motivation is here” and... read more

The speakers at the North West Business Exhibition are always a really interesting part of the event for me. Listening to business founders, directors and innovators who have been there, done that, worn (and probably sold thousands of) the t-shirt, can not only be entertaining, but also... read more