Article Archive of Posts Tagged “PPC”

I recently had to set up a French campaign for a PPC client. Having a holiday home in France and visiting every year since I was 2 years old, I speak pretty fluent French...after a few glasses of vin! So sans alcohol, I began to panic a bit. I started thinking of keywords and ad text and worrying... read more

Today I've been provided with yet more proof that the SEO industry desperately needs a governing body, capable of protecting clients from unscrupulous scammers who make ridiculous and misleading claims. One of I-COM's clients, The Smile Centre, has been contacted by a company whose... read more

A report published in the Law Society Gazette revealed that the internet has become indispensable when choosing a solicitor. The YouGov poll of 2,266 people found that after recommendations by friends, internet search engines and online review sites were the second most popular way to... read more

With Google Adwords cost per click (CPC) increasing across the board, many advertisers are now placing their adverts in lower positions to reach their targeted ROI. This means that having the right ad text is key as advertisers cannot afford to either lose out on missed clicks which could have... read more

It has been widely reported in the industry news over the last few days that Yahoo and Microsoft have announced a merger. For those of you who have miraculously escaped this news, the basis is that Yahoo will be adopting Microsoft's Bing search engine technology and the PPC marketing will be... read more

We often get asked at I-COM what is involved in PPC management and why it is so important.  Well, one of the many tasks we carry out is to search for the top keywords and see what the competition is doing and how we can better ourselves in terms of ad text and landing pages. This morning,... read more

I was asked at a recent network event about what I would recommend (and what do we do at I-COM) to test how a website is converting. I know from years of experience that the individuals and companies that are the most successful with their online marketing do one thing more than most - they... read more

There is now an ad service called Magpie which hooks up advertisers with Twitter users. The Twitter users get paid to post links in their Twitter streams and the advertisers get exposure on the social media site of the moment. This pay-per-view Twitter advertising a bad idea for both users... read more

A recent study by Hitwise, the search industry’s leading source of search behaviour data, reported that whilst the usage of one and two-word searches has declined, the use of three, four and five word searches has increased. In fact, these ‘longtail’ searches of three and above words account... read more

An article posted on Brand Republic confirms that since Google altered their brand bidding policy in May 2008, the average Cost Per Click (CPC) has increased and the average Click Through Rate (CTR) has decreased. I am not surprised by the findings of this research, and I think it was... read more