Article archive of posts tagged “Online PR”

I'm not the most prolific twitterer in the world, I often wonder like many people whether I'm a good twitterer and if my thoughts have any value to anyone. We were talking about this in the office the other day and being someone who's fond of playing with numbers I came up with a very smple... read more

We all experience brands every day. This article will attempt to explain why lucid, well realised brands are so essential to success. Firstly what is a brand?A Brand is = Collectively, what people say, feel and think about your product, service or company.A Strong Brand is = A collection of... read more

Charlie Brooker’s weekly Screenburn in Saturday’s Guardian TV pages is usually an extremely amusing read. An article published earlier this month this was titled "loser generated content", and it got me thinking about the ways in which firms use social media as an advertising tool. T-Mobile's... read more

During a recent conversation I was surprised to learn that Greggs the Bakers had a Twitter account. I was even more surprised to see that they had a massive number of followers yet seemed to be doing nothing with it. As you can see the account has remained dormant since July and they have... read more

It's the time of year that online shopping goes through the roof, and companies like Amazon, Play, and Toys R Us are rushed off their feet with orders flying over the internet. When a friend of mine was shopping for her kids on PLAY.com she came across something that many consumers need to be... read more

In today's recession stricken market and unpredictable trading conditions, consumer trust is at an all-time low. Their confidence in brands is being chipped away every time a company fails to live up to customer expectations or standards. Companies can no longer rely on monitoring their... read more

As a Copywriter and writer in general, I cop for my fair share of criticism. I got it all through Uni on my creative writing course (which consisted of a group of people sitting around chewing up your hard work, saying things like “I’m not sure what your character’s motivation is here” and... read more

If you are not one of the 16.6 million viewers who tuned in to watch the X Factor last night, here’s a quick round up of events… The X Factor’s terrible twins, John and Edward, who have been slated since their first audition by Simon Cowell, ended up in the bottom two with Welsh teenager... read more

Last night (October 21st) saw the annual Manchester Blog Awards take place at Band on the Wall. The event was part of the Manchester Literature Festival and is always a good night. If the turnout was any indication, blogging is indeed alive and well and taking on a range of subjects. It's my... read more

Here are some funny examples of grammar mistakes I turned up whilst browsing the evil web (in no particular order): “It takes many ingredients to make Burger King great but, the secret ingredient is our people.” Personally, I always wondered what made their burgers so irresistible.... read more