Article archive of posts tagged “Online Marketing”

Excusing the obvious use of a bad pun, many retailers have seen a 13.5% drop in sales due to the snow and icy weather that is gripping the UK. The weather has also hit online sales with large online retailers such as Amazon unable to provide normal delivery to customers. While large online... read more

Charlie Brooker’s weekly Screenburn in Saturday’s Guardian TV pages is usually an extremely amusing read. An article published earlier this month this was titled "loser generated content", and it got me thinking about the ways in which firms use social media as an advertising tool. T-Mobile's... read more

Those of us in the online marketing industry, in fact in any industry which relies heavily on the internet to generate revenue, are waiting with baited breath for the introduction of Google Caffeine. In fact, we’ve already blogged about it here. If you’re a client of I-COM, I had some... read more

It's the time of year that online shopping goes through the roof, and companies like Amazon, Play, and Toys R Us are rushed off their feet with orders flying over the internet. When a friend of mine was shopping for her kids on PLAY.com she came across something that many consumers need to be... read more

We at I-COM have recently been told by Google that despite the tough economic times, this Christmas promises to be a bumper year for online retailers! It has recently been reported that gross revenue generated by online retail this year could reach £8.9bn, accounting for 20% of all UK sales.... read more

The Business North West 2009 conference starts today, and I-COM are down there (Stand 5, right by the door) exhibiting our online marketing wares and trying like mad to educate North West businesses about the potential of social media as a means of driving traffic, promoting your brand and... read more

When choosing a name for your business in the past, the process would have been to create the business idea and check out any related trademarks, the information at Companies House and conduct local business searches to make sure the business name is unique. With the advent of the internet as... read more

I’m coming round to this Social Media thing. Whilst I still dislike using it for purely personal and social reasons (isn’t face to face always better?), I can see its benefits from a business perspective. In my capacity as SEO Copywriter I don’t come into a great deal of contact with Social... read more

Over the last few weeks, Tweeters, Bloggers, Facebook and Myspace users have ridden their impossibly tall horses into battle with Jan Moir and Trafigura / Carter-Ruck, and on both occasions have achieved a sort of victory. In both cases the public outcry, largely facilitated by Twitter and... read more

Derek Powazek recently posted an article with the confrontational title "Spammers, Evildoers, and Opportunists" (http://powazek.com/posts/2090) claiming that anyone who has ever paid for SEO work has been conned. In the post, Powazek maintains that: the information you need to present... read more