Searched, Designed, Developed. I-COM Blog

A report published in the Law Society Gazette revealed that the internet has become indispensable when choosing a solicitor. The YouGov poll of 2,266 people found that after recommendations by friends, internet search engines and online review sites were the second most popular way to... read more

Christmas may seem like a distant memory now, with the only reminder of the festive period being that solitary mince pie left in the cupboard (they just don’t taste the same when it’s not Christmas); but from an online perspective, there are some interesting results that are worthy of comment. A... read more

For years, I've been helping business owners tobecome more successful online, so I've seen a lot of the numbers! It doesn't matter what sector you are in, whether it be Legal, Recruitment, Health Insurance, IT Support, Dentures, Business Management Training, Diamond Jewellery, Memory Sticks,... read more

As the economy downturns, businesses often panic and make marketing mistakes that prove very costly. Mistakes that could cost you dearly in lost customers and shrinking profits. It may even threaten the very survival of your company.Here are six of the more common mistakes;Mistake # 1- “I’m ok –... read more

The IPA's latest survey is showing that the credit crunch is certainly biting for traditional marketing industries, with annual marketing budgets falling at the fastest rate for over nine years and 35% of companies showing a downward revision in budgets allocated for main media... read more

Market Share, the internet tracking firm, has today released its latest statistics for operating system usage. It reveals that Apple's share of the internet-connected operating system market has increased to over 8%.Whilst they're still not challenging Microsoft's dominance, it does show that... read more

The Socio-Demographics of Search

By Mike Blackburn in Search Engine Marketing on Monday, September 29, 2008 @ 08:47

I have a theory that social demographics have an impact on search behaviour. I've looked all over for quantifiable evidence to support my theory but been unable to find any. It's my theory that products and services aimed at the more professional social demographic groups have better click... read more

Marketing research and analysis is one of the most important aspects of any business. Yet, it's normally overlooked by most small and medium size companies. We understand that back in the old days marketing research would cost a small fortune which most SMEs couldn’t afford. However the... read more

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