By Stephanie Goodman in Search Engine Optimisation on Friday, July 30, 2010 @ 09:56
About Me:Seeing as I have just completed my first week at I-COM I had better introduce myself - however after reading Laila's introduction blog I feel mine has a lot to live up too! I'm Steph and the latest member to join the I-COM team. I have just graduated from MMU with a 1st Class BA Hons in... read more
By Colin Skinner in Search Engine Optimisation on Wednesday, June 16, 2010 @ 15:09
After reading a McAfee report on The Web's Most Dangerous Search Terms, I got thinking about the SEO techniques which can and are being used by everyone from "solo operators to organized criminals", to fraudulently and illegally con the everyday searcher into clicking on a site. These online... read more
By Tim Roberts in Search Engine Marketing on Monday, November 23, 2009 @ 11:33
We at I-COM have recently been told by Google that despite the tough economic times, this Christmas promises to be a bumper year for online retailers! It has recently been reported that gross revenue generated by online retail this year could reach £8.9bn, accounting for 20% of all UK sales.... read more
By Kate Silvers in Search Engine Marketing on Friday, March 6, 2009 @ 08:17
A recent study by Hitwise, the search industry’s leading source of search behaviour data, reported that whilst the usage of one and two-word searches has declined, the use of three, four and five word searches has increased. In fact, these ‘longtail’ searches of three and above words account... read more
By Mindy Gofton in Search Engine Optimisation on Wednesday, January 28, 2009 @ 08:49
A while back I did some SEO work for a very knowledgeable and very amiable media relations expert. He had a very basic website that needed a bit of keyword focus so I dutifully mapped a list of keywords for him and the pages on which he should use them - being a writer he wanted to write the... read more
By Tino Triste in Internet Marketing on Thursday, August 21, 2008 @ 14:25
Marketing research and analysis is one of the most important aspects of any business. Yet, it's normally overlooked by most small and medium size companies. We understand that back in the old days marketing research would cost a small fortune which most SMEs couldn’t afford. However the... read more
By Mindy Gofton in Copywriting on Tuesday, August 19, 2008 @ 12:05
I keep seeing SEO sites plastered with the keyword "SEO optimisation" or, in America, "SEO optimiZation". If these were better sites, I would assume that they were doing it because the numbers of people searching for "SEO optimisation" is high, not because they don't realise that "SEO... read more
By Mindy Gofton in Search Engine Optimisation on Friday, August 8, 2008 @ 14:30
This week Google announced the launch of Google Insights, which blends the best features of the Adwords Keyword Tool and Google Trends. While Google is still not providing exact numbers for search volumes, what you can see is a graphical relationship between search terms which gives... read more
By Alison Wilkinson in Search Engine Marketing on Wednesday, July 9, 2008 @ 14:16
I-COM have discovered that the Google Adwords External Keyword Tool is now providing approximate search volume stats. This created quite a buzz around the I-COM offices as we have been wishing that Google would provide the actual numerical stats for so long. The Inside Adwords blog... read more
By Catherine Mansell in Internet Marketing on Wednesday, May 21, 2008 @ 10:26
When done well, an online press release can bolster your search engine optimisation results whilst at the same time engaging your target audience with newsworthy information and good copywriting. Distributing a press release online gives it the potential to be picked up by thousands of sites... read more
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