Article archive of posts tagged “Internet Marketing”

I recently had to set up a French campaign for a PPC client. Having a holiday home in France and visiting every year since I was 2 years old, I speak pretty fluent French...after a few glasses of vin! So sans alcohol, I began to panic a bit. I started thinking of keywords and ad text and worrying... read more

I'll start by introducing myself: it’s been two weeks now since I joined I-COM’s Search team as an intern. I have just passed my second year of university with first class honours, and am now in my final year studying BSc Hons in Business Information Systems at The University of Salford. My... read more

After reading a McAfee report on The Web's Most Dangerous Search Terms, I got thinking about the SEO techniques which can and are being used by everyone from "solo operators to organized criminals", to fraudulently and illegally con the everyday searcher into clicking on a site. These online... read more

Today I've been provided with yet more proof that the SEO industry desperately needs a governing body, capable of protecting clients from unscrupulous scammers who make ridiculous and misleading claims. One of I-COM's clients, The Smile Centre, has been contacted by a company whose... read more

Thanks to everyone who attended my brief SEO training seminar on blogging at the Manchester Growth Show this morning, I think we can all agree the whole event was a great success. Below, as promised, are the main points I made in the seminar. If you have any further questions about business... read more

A report published in the Law Society Gazette revealed that the internet has become indispensable when choosing a solicitor. The YouGov poll of 2,266 people found that after recommendations by friends, internet search engines and online review sites were the second most popular way to... read more

Christmas may seem like a distant memory now, with the only reminder of the festive period being that solitary mince pie left in the cupboard (they just don’t taste the same when it’s not Christmas); but from an online perspective, there are some interesting results that are worthy of comment. A... read more

Just last week I was asked again by a client, ‘How can I use social media to promote my business?’ My answer was, ‘It depends on who you want to attract, what image you want to portray, and what kind of publicity you want to generate.’We hear people talking about the ‘latest’ celebrity tweets; we... read more

Excusing the obvious use of a bad pun, many retailers have seen a 13.5% drop in sales due to the snow and icy weather that is gripping the UK. The weather has also hit online sales with large online retailers such as Amazon unable to provide normal delivery to customers. While large online... read more

During a recent update and optimisation of one of our many Christmas PPC campaigns, I noticed Google Adwords recommending hundreds of new keywords for one of our accounts. Here at I-COM, we're always looking for new ways to extend our clients' reach, so I decided to look into the suggestions.... read more