Article archive of posts tagged “Internet Marketing”

Christmas may seem like a distant memory now, with the only reminder of the festive period being that solitary mince pie left in the cupboard (they just don’t taste the same when it’s not Christmas); but from an online perspective, there are some interesting results that are worthy of comment. A... read more

Just last week I was asked again by a client, ‘How can I use social media to promote my business?’ My answer was, ‘It depends on who you want to attract, what image you want to portray, and what kind of publicity you want to generate.’We hear people talking about the ‘latest’ celebrity tweets; we... read more

Excusing the obvious use of a bad pun, many retailers have seen a 13.5% drop in sales due to the snow and icy weather that is gripping the UK. The weather has also hit online sales with large online retailers such as Amazon unable to provide normal delivery to customers. While large online... read more

During a recent update and optimisation of one of our many Christmas PPC campaigns, I noticed Google Adwords recommending hundreds of new keywords for one of our accounts. Here at I-COM, we're always looking for new ways to extend our clients' reach, so I decided to look into the suggestions.... read more

We at I-COM have recently been told by Google that despite the tough economic times, this Christmas promises to be a bumper year for online retailers! It has recently been reported that gross revenue generated by online retail this year could reach £8.9bn, accounting for 20% of all UK sales.... read more

I was checking out my new followers and spotted this profile: Enlarge image in a new window It's not rocket science, but does anyone else spot the problem? This begs the questions: Do people really think that it's worth autogenerating Twitter accounts? Do people think that... read more

When choosing a name for your business in the past, the process would have been to create the business idea and check out any related trademarks, the information at Companies House and conduct local business searches to make sure the business name is unique. With the advent of the internet as... read more

I’m coming round to this Social Media thing. Whilst I still dislike using it for purely personal and social reasons (isn’t face to face always better?), I can see its benefits from a business perspective. In my capacity as SEO Copywriter I don’t come into a great deal of contact with Social... read more

Interesting to see that the IAB and Price Waterhouse Coopers latest report shows that, while overall marketing spend has slid by 16% due to the recession, spend in online marketing grew in the UK by approximately 4.6% to £1.752bn between January and July of this year. For the first time ever, the... read more

I've just been catching up with my reading of Crains and came across an interesting article entitled "Feed magnate saves skip broker from trash" This article deals with the news coming from the the Administrators of TopTriangle.com, the online skip hire business which was run by Mark Attwood,... read more