By Elizabeth Shaw in Search Engine Marketing on Thursday, August 12, 2010 @ 14:09
From 14th September Google has announced that they will be bringing their UK trademark policy into line with the US – advertisers will now be able to include trademarked terms in ad text. The policy states ads must use the term in a descriptive or generic way, and not in reference to the... read more
By Colin Skinner in Search Engine Optimisation on Monday, August 9, 2010 @ 15:23
All in-house and agency SEO experts who manage websites have come across the dreaded 'drop in rankings' scenario after an algorithm change or update. However, there is a better way to deal with the situation than losing the plot and going off on a Google slating session. Some website owners... read more
By Adrian Berry in Technology on Thursday, August 5, 2010 @ 10:57
Google announced yesterday on their official blog that they would be ceasing development of Google Wave, a web app for real time communication and collaboration. It allowed character-by-character live typing, and the ability to drag-and-drop files from the desktop, even “playback” the history of... read more
By Colin Skinner in Search Engine Optimisation on Wednesday, June 16, 2010 @ 15:09
After reading a McAfee report on The Web's Most Dangerous Search Terms, I got thinking about the SEO techniques which can and are being used by everyone from "solo operators to organized criminals", to fraudulently and illegally con the everyday searcher into clicking on a site. These online... read more
By Adrian Berry in Search Engine Optimisation on Tuesday, June 8, 2010 @ 13:01
It's great to see Google entering into the spirit of World Cup 2010 by making the traditional Google links at the bottom of the search listings more topical. Search for "World Cup" and you'll see this: read more
By Paul Greenhalgh in Search Engine Optimisation on Monday, June 7, 2010 @ 10:53
Today I've had confirmation that a large proportion of web users are stupid. I'm sure we all secretly thought this but here's my proof. Farleys Solicitors own www.farleys.com, they have done for over 10 years, as archive.org shows: web.archive.org/web/*/farleys.com. Farley's Fun Pub in Las... read more
By Mindy Gofton in Search Engine Optimisation on Thursday, June 3, 2010 @ 10:15
So you have a brand. You sell red widgets, but really high end, luxury widgets with all the bells and whistles. You learned to make widgets by hand when you were 14 and you take great pride in your work - and people phone you from all over the country when they want a really special red widget.... read more
By John Trimble in Internet on Friday, May 21, 2010 @ 09:02
The old mantra "If it isn’t broke, don’t fix it" is an aphorism the folks at Google would do well to remember. Like any good business Google is always looking to improve its offering to its customers, but has Google gone too far? In 1997, Google set out two goals for their search engine:... read more
By Keir Gibson in Search Engine Optimisation on Monday, April 26, 2010 @ 09:31
For those of you who are new to what was formerly called Google Local Business Centre, it is where businesses can register to appear as a Google Maps result. As the all-knowing, all-seeing Google says, one in five searches are local, therefore users that search for local information are more... read more
By James Roome in Copywriting on Monday, April 19, 2010 @ 11:43
Well, apart from the usual stuff like a more acute awareness of the world around you and how to impress fellow intellectuals, there's a great deal both copywriters and SEO copywriters alike can learn from poetry.Poetic Form Traditionally poetic form requires poets to write to strict guidelines.... read more
Registered in England and Wales.
I-COM International
Telephone: 0844 704 4954
Registered office: LLoyds House, 18-22 LLoyd Street, Manchester, M2 5WACo. No. 5086027 // VAT No. 846 3548 03
