By Elizabeth Shaw in Search Engine Marketing on Thursday, August 12, 2010 @ 14:09
From 14th September Google has announced that they will be bringing their UK trademark policy into line with the US – advertisers will now be able to include trademarked terms in ad text. The policy states ads must use the term in a descriptive or generic way, and not in reference to the... read more
By Clair Wescott in Search Engine Marketing on Monday, December 7, 2009 @ 16:05
During a recent update and optimisation of one of our many Christmas PPC campaigns, I noticed Google Adwords recommending hundreds of new keywords for one of our accounts. Here at I-COM, we're always looking for new ways to extend our clients' reach, so I decided to look into the suggestions.... read more
By Tim Roberts in Search Engine Marketing on Monday, November 23, 2009 @ 11:33
We at I-COM have recently been told by Google that despite the tough economic times, this Christmas promises to be a bumper year for online retailers! It has recently been reported that gross revenue generated by online retail this year could reach £8.9bn, accounting for 20% of all UK sales.... read more
By Clair Wescott in Search Engine Marketing on Tuesday, July 7, 2009 @ 17:02
We often get asked at I-COM what is involved in PPC management and why it is so important. Well, one of the many tasks we carry out is to search for the top keywords and see what the competition is doing and how we can better ourselves in terms of ad text and landing pages. This morning,... read more
By Mike Blackburn in Search Engine Optimisation on Thursday, July 3, 2008 @ 10:45
Google has recently changed its webmaster guidelines relating to SEO and for the first time they seem to be accepting that there is a place in the market for search engine optimisation companies. They do however warn webmasters to be careful over SEO selection as there are a lot of... read more
By Mindy Gofton in Search Engine Optimisation on Wednesday, June 4, 2008 @ 14:24
Every day my spam folder reveals a wonderful cornucopia of new online mischief. Today's gem offers an "Unstoppable Traffic Explosion" enabling me to take advantage of "A Wall-To-Wall Stampede Of Red Hot, Hungry Prospects Melting Your Hit Counter." Wow! I mean, the moment I read that I knew... read more
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