Searched, Designed, Developed. I-COM Blog

Social Media Reputation Management

By Colin Skinner in Social Media Marketing on Wednesday, November 18, 2009 @ 10:26

In today's recession stricken market and unpredictable trading conditions, consumer trust is at an all-time low. Their confidence in brands is being chipped away every time a company fails to live up to customer expectations or standards. Companies can no longer rely on monitoring their... read more

If you are not one of the 16.6 million viewers who tuned in to watch the X Factor last night, here’s a quick round up of events… The X Factor’s terrible twins, John and Edward, who have been slated since their first audition by Simon Cowell, ended up in the bottom two with Welsh teenager... read more

The Business North West 2009 conference starts today, and I-COM are down there (Stand 5, right by the door) exhibiting our online marketing wares and trying like mad to educate North West businesses about the potential of social media as a means of driving traffic, promoting your brand and... read more

I’m coming round to this Social Media thing. Whilst I still dislike using it for purely personal and social reasons (isn’t face to face always better?), I can see its benefits from a business perspective. In my capacity as SEO Copywriter I don’t come into a great deal of contact with Social... read more

Over the last few weeks, Tweeters, Bloggers, Facebook and Myspace users have ridden their impossibly tall horses into battle with Jan Moir and Trafigura / Carter-Ruck, and on both occasions have achieved a sort of victory. In both cases the public outcry, largely facilitated by Twitter and... read more

Working for a company that firmly believes that social media is now integral to any company's online marketing strategy, it never ceases to amaze me that large retail companies allow social media such as Facebook to become a tool for employees to vent their spleen and insult customers. Take for... read more

Social Media – Good or Bad?

By Keir Gibson in Social Media Marketing on Wednesday, August 26, 2009 @ 10:44

How social am I! I have signed up to a ludicrous amount of websites telling me to update my status, fill out a survey on how well I know my best friend, remind me about my girlfriend's birthday and poke the neighbour’s dog. In a growing industry, developing at the speed we have demanded of it,... read more

Now I will be the first to admit that I listen to The Chris Moyles Show in the morning for one reason and one reason only - the man annoys the hell out of me! Combining this fact with a loud, deliberately badly tuned clock radio on the other side of my room and I have a sure fire recipe to make... read more

Today, is a sad day for the advancement of communication via social media sites. Burger King has unleashed upon the world Whopper Sacrifice. Pick ten friends and delete them from your Facebook account and you can get a free Whopper. This is a great advertising ploy if ever there was one... read more

I recently read an article which was based on research on how Facebook was good for businesses. It suggested that allowing employees to use social networking sites such as Facebook built bonds with colleagues and stronger communication within the team. It also suggested that this was the new way... read more

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