Article archive of posts tagged “Ethical SEO”

As automated content spinners become more and more advanced, an SEO copywriter could be forgiven for starting to worry about his or her future job prospects. I'm not going to disclose too much personal information here, but I'm sure you won't be surprised to discover that my annual wage is... read more

I'll be sharing my online marketing secrets with attendees to the 4Networking Business Breakfast on Tuesday 26th January, at Premier Inn, Trafford Centre West. The event will run between 08.00 and 10.00am. Here at I-COM we believe that having a great looking website is useless if no-one ever... read more

This morning I was trying out the new SEO Moz linking tool. One thing that struck me when examining sites in a particularly competitive niche was the aggressive nature of the link building strategies employed by the highest-ranked sites. When I say aggressive, I mean that the sites in question... read more

Bet you liked that last blog post eh? Made loads of sense?  It's also probably not the first time you've seen a page of content that sounded that great. And linked out a billion times to somewhere else. Or was copied from your website. It's what bad people do (or used to do) to get good... read more

Not only is use of duplicate content bad for your user’s experience, not to mention amoral, it’s also downright lazy. Unfortunately, duplicate content rears its ugly head in all media formats. Take, for example the case recently reported by the BBC, of the Bangladeshi newspapers which... read more

Every day businesses are bombarded with offers from companies hoping to help them acquire links to boost their site's performance on Google.We'd be the last people to suggest that links don't have an effect, but as has been discussed previously on this blog you have to be careful how you use... read more

So it seems someone has set up a blog to promote an "SEO competition" amongst Manchester SEO firms.If you don't know, an "SEO competition" traditionally involves picking a specific keyword phrase or term and setting a time limit and the winner is whoever's at #1 on the finishing date. The... read more

At a recent seminar I attended I was asked what the qualities that someone should display who goes under the title of "Internet Marketing Expert."In my opinion a true internet marketing expert should be able to: Demonstrate an understanding of the current position and objectives of the... read more

Some people watch stocks go up and down, SEO’ers watch listings. One of the most watched sites is GoCompare. They advertise heavily on TV which drives strong brand awareness – people know the GoCompare name. What typically happens is that they then go to the internet and type... read more

When people find out I work in search engine optimisation I get two reactions. The first is confusion from people who have never heard of SEO. The second is disgust - from people who have. SEO consultants are like the used car salesmen of the internet, or so people seem to think. Even other... read more