Article Archive of Posts Tagged “E-Marketing”

Christmas may seem like a distant memory now, with the only reminder of the festive period being that solitary mince pie left in the cupboard (they just don’t taste the same when it’s not Christmas); but from an online perspective, there are some interesting results that are worthy of comment. A... read more

We've been the target of one of the most badly gauged email marketing campaigns I've seen in a long while today. This morning the blog inbox had the following awaiting me in the "spam folder." Enlarge image in a new window There was a logo for the product and text telling me I'll be a... read more

When choosing a name for your business in the past, the process would have been to create the business idea and check out any related trademarks, the information at Companies House and conduct local business searches to make sure the business name is unique. With the advent of the internet as... read more

I spend a lot of time asking clients to provide testimonials and telling them to add case studies to their websites. Why? Well, by associating yourself with real people and real actions, it helps your business look trustworthy.It's such a proven tactic that even the pyramid scheme email spammers... read more

At a recent seminar I attended I was asked what the qualities that someone should display who goes under the title of "Internet Marketing Expert."In my opinion a true internet marketing expert should be able to: Demonstrate an understanding of the current position and objectives of the... read more

Online fashion retailer Asos has announced that their sales figures have more than doubled in the past year. So why is Asos doing so well when all we hear from the high street is doom and gloom? The chief exec of Asos attributes their success to the continuing growth of their key target market -... read more

As mentioned by Brand Republic last week, a recent study has shown that despite the reductions in online marketing spends during the last quarter of 2008, search engine advertisers have improved their ROI (Return on Investment) by 25% during the first three months of 2009.PPC (Pay Per Click)... read more

Crains Manchester Business newspaper yesterday published its list of the top digital agencies in Manchester and surrounding towns. The list is generated by companies themselves submitting information to the paper, so it should perhaps be taken with a bit of a pinch of salt... but we're... read more

As mentioned in one of my previous posts, the Christmas period has a major effect on Search Marketing campaigns, and Christmas 2008 was no exception. I was reading in the Independent this morning that online sales hit a new high this Christmas. The article compares the fact that as high... read more

The IPA's latest survey is showing that the credit crunch is certainly biting for traditional marketing industries, with annual marketing budgets falling at the fastest rate for over nine years and 35% of companies showing a downward revision in budgets allocated for main media... read more