Article archive of posts tagged “Copywriting”

So you've got a page on your website about the history of your company, you've got a couple of pages describing your services and a page with contact details, that's it, right, you don't need any other content; you can sit back, relax, smoke a pipe and have a G&T? Actually, that's wrong. In... read more

You may already be aware of the Copify.com debate - if not then it's been summed up at Unmemorable Title. Copify is a Lancaster-based firm which advertises itself as a way to "source content quickly, easily and cost-effectively". It is a platform via which businesses seeking content (both... read more

As automated content spinners become more and more advanced, an SEO copywriter could be forgiven for starting to worry about his or her future job prospects. I'm not going to disclose too much personal information here, but I'm sure you won't be surprised to discover that my annual wage is... read more

We all know that usage of traditionally received spelling, punctuation and grammar is on the decline – and we all know the culprit(s). It’s these lovely modern mediums we use, text messages, internet forums, instant messengers, even blogs – they demand brevity and supply us with happy little... read more

As a Copywriter and writer in general, I cop for my fair share of criticism. I got it all through Uni on my creative writing course (which consisted of a group of people sitting around chewing up your hard work, saying things like “I’m not sure what your character’s motivation is here” and... read more

Bet you liked that last blog post eh? Made loads of sense?  It's also probably not the first time you've seen a page of content that sounded that great. And linked out a billion times to somewhere else. Or was copied from your website. It's what bad people do (or used to do) to get good... read more

If your business provides a great service for great prices but is in a particularly dry field, it can be difficult to make your website copy interesting to visitors. For instance, say you offer the best imaginable ready mix concrete for the cheapest prices in the land. You've got a fantastic... read more

Not only is use of duplicate content bad for your user’s experience, not to mention amoral, it’s also downright lazy. Unfortunately, duplicate content rears its ugly head in all media formats. Take, for example the case recently reported by the BBC, of the Bangladeshi newspapers which... read more

Every day businesses are bombarded with offers from companies hoping to help them acquire links to boost their site's performance on Google.We'd be the last people to suggest that links don't have an effect, but as has been discussed previously on this blog you have to be careful how you use... read more

Here are some funny examples of grammar mistakes I turned up whilst browsing the evil web (in no particular order): “It takes many ingredients to make Burger King great but, the secret ingredient is our people.” Personally, I always wondered what made their burgers so irresistible.... read more