Article Archive of Posts Tagged “Conversions”

Poetry is an incredibly refined form of writing; every word is carefully considered, agonised over, every word must contribute to the poem's overall conceit. At the same time word choice must be imaginative, unusual, something that will pique the reader's interest. Take for example, this... read more

Here at I-COM we’re never happier than when clients are happy with the level of success they are receiving from our online marketing and SEO services. So we were really excited when we received this fantastic testimonial from the MD of one of our long standing clients: "I can honestly say... read more

I get to speak with a lot of people that are less than happy with their websites. Most people's stories go something like “…we've had a new website developed but it's still not working properly. It's not generating any more sales or enquiries than it was before. Can you tell us why?" At the risk... read more

I recently advised a friend of mine to add a blog to his company's new website and, whilst it set back the go live date by a few weeks as the developer desperately tried to incorporate a blog into a vastly intricate Flash site (don't ask), I believe it will be worth it. As Social Media becomes... read more

I'll be sharing my online marketing secrets with attendees to the 4Networking Business Breakfast on Tuesday 26th January, at Premier Inn, Trafford Centre West. The event will run between 08.00 and 10.00am. Here at I-COM we believe that having a great looking website is useless if no-one ever... read more

I spend a lot of time asking clients to provide testimonials and telling them to add case studies to their websites. Why? Well, by associating yourself with real people and real actions, it helps your business look trustworthy.It's such a proven tactic that even the pyramid scheme email spammers... read more

Interesting to see that the IAB and Price Waterhouse Coopers latest report shows that, while overall marketing spend has slid by 16% due to the recession, spend in online marketing grew in the UK by approximately 4.6% to £1.752bn between January and July of this year. For the first time ever, the... read more

Every day businesses are bombarded with offers from companies hoping to help them acquire links to boost their site's performance on Google.We'd be the last people to suggest that links don't have an effect, but as has been discussed previously on this blog you have to be careful how you use... read more

If you want your business website’s copy to appeal to your target market, you have to spend some time getting to know who that market is. Now, we’re not talking Robert De Niro-style method acting here. If your target market is 85-year-old, pipe-smoking ex-jockeys, I’m not suggesting you prop... read more

Although it will be hard to believe for anyone who saw the queues outside many Mark & Spencers yesterday morning all looking to buy merchandise for a penny, the retail landscape is feeling the effect of a decline in sales. This is not just exclusive to the high street either and despite... read more