Article archive of posts tagged “Branding”

Today, I'd like to talk about the self-aggrandising "experts" who preach their own virtues and not much else. When I see bios on Twitter like this one, my first reaction is generally laughter:   Here's a person unknown to me who's calling himself a "genius" and backing it up with... read more

If you’re writing content for a brand new website and are scratching around, trying to come up with a unique, original voice for the copy, this post might just help. Recently, I had my first experience of writing copy for a website I-COM is designing for a new business venture – no previous... read more

Although it will be hard to believe for anyone who saw the queues outside many Mark & Spencers yesterday morning all looking to buy merchandise for a penny, the retail landscape is feeling the effect of a decline in sales. This is not just exclusive to the high street either and despite... read more

On Boxing Day, members of my extended family took a walk near the seaside in Wales. My husband always takes his camera on these outings and when he spotted a local bistro advertising itself outside a public toilet, he found it funny so he took a photo. He subsequently uploaded the photo to... read more

Search Engine Land published an interview this week with Google about Local Search. One answer struck me as particularly important for local brick and mortar businesses whose offline traffic is often driven by people looking for their services or address online. The interviewer asked Google... read more

Ian Lurie over at Conversation Marketing put up a great post yesterday about optimising landing pages to improve conversions. In his post he talks about the "hero shot" or an image on your page that captures the visitor's attention and defines your product or brand. This got me thinking... read more

It's not often that we get involved in building a new site for a new brand but when it happens it can throw up some very interesting issues. Most sites we develop are for established companies who have a style of communication that they use which needs to be catered for by any... read more

With "content is king" the SEO mantra of the last five years, many businesses are tempted to look for programs that can create coherent, autogenerated text focused on their target keywords. Before you decide to use autogenerated content as a means to promote your business, read this snippet... read more

Over the weekend I got a friend request on MySpace from an eBay merchant I'd never heard of who sells clothes. The same merchant, alongside the unsolicited friend request, also sent a long message with product listings trying to sell me stuff. I replied to the message saying that before they... read more

One of the problems I've come across when dealing with clients who are developing their first websites or looking to redevelop an  existing site is the tendency to overcomplicate the planning process.From the business owner's perspective, I've come up with the following 5 questions to... read more