Article archive of posts tagged “Branding”

Starbucks About 2 months ago, Mashable broke the news that everyone's favourite American coffee chain was planning on introducing a new Foursquare marketing campaign. Similar to rival chains' loyalty card systems, which give you a stamp every time you buy a coffee and eventually allow you to... read more

From time to time, an annoying advert or jingle can be beneficial for a brand, but it's an extremely fine line between an endearingly irritating, yet catchy song ('we buy any car, we buy any car...') and something so bad it makes everyone hate your product. If anyone's seen the advertisement... read more

Before we talk about Facebook fan pages I think it’s important to establish the difference between a group and a fan page. Groups on Facebook are perfect for planning an event or letting people know about a cause on a personal level such as charity sponsorship or a party event. Pages are... read more

I get to speak with a lot of people that are less than happy with their websites. Most people's stories go something like “…we've had a new website developed but it's still not working properly. It's not generating any more sales or enquiries than it was before. Can you tell us why?" At the risk... read more

We all experience brands every day. This article will attempt to explain why lucid, well realised brands are so essential to success. Firstly what is a brand?A Brand is = Collectively, what people say, feel and think about your product, service or company.A Strong Brand is = A collection of... read more

One problem with the internet is that when it falls into the wrong hands, things can get messy. Say you have an altercation with a customer over the phone (or in person), if that person is unhappy enough, they may go online and detail their experience. Take this exchange, for example. A web... read more

During a recent conversation I was surprised to learn that Greggs the Bakers had a Twitter account. I was even more surprised to see that they had a massive number of followers yet seemed to be doing nothing with it. As you can see the account has remained dormant since July and they have... read more

I have been following Marks and Spencer on Twitter over the past couple of weeks and was particularly impressed by a post they made yesterday – This tweet is directing customers to a Facebook page displaying photos, descriptions and links to the products featured in their Christmas... read more

Manchester City Football Club (MCFC) is currently attracting large amounts of interest due to its new-found wealth. As part of a new market strategy to make the club a global brand they have completely overhauled their website, the cost of which has amounted reportedly to a £2,000,000... read more

This morning Calvin Harris, a UK musician, very effectively (and probably accidentally) demonstrated the dangers of tweeting without thinking.Having read a two-star review of his new album by Alexis Petridis in The Guardian, he proceeded to unleash a tirade of profanities via his Twitter account,... read more