Article archive of posts tagged “Branding”

I get to speak with a lot of people that are less than happy with their websites. Most people's stories go something like “…we've had a new website developed but it's still not working properly. It's not generating any more sales or enquiries than it was before. Can you tell us why?" At the risk... read more

We all experience brands every day. This article will attempt to explain why lucid, well realised brands are so essential to success. Firstly what is a brand?A Brand is = Collectively, what people say, feel and think about your product, service or company.A Strong Brand is = A collection of... read more

One problem with the internet is that when it falls into the wrong hands, things can get messy. Say you have an altercation with a customer over the phone (or in person), if that person is unhappy enough, they may go online and detail their experience. Take this exchange, for example. A web... read more

During a recent conversation I was surprised to learn that Greggs the Bakers had a Twitter account. I was even more surprised to see that they had a massive number of followers yet seemed to be doing nothing with it. As you can see the account has remained dormant since July and they have... read more

I have been following Marks and Spencer on Twitter over the past couple of weeks and was particularly impressed by a post they made yesterday – This tweet is directing customers to a Facebook page displaying photos, descriptions and links to the products featured in their Christmas... read more

Manchester City Football Club (MCFC) is currently attracting large amounts of interest due to its new-found wealth. As part of a new market strategy to make the club a global brand they have completely overhauled their website, the cost of which has amounted reportedly to a £2,000,000... read more

This morning Calvin Harris, a UK musician, very effectively (and probably accidentally) demonstrated the dangers of tweeting without thinking.Having read a two-star review of his new album by Alexis Petridis in The Guardian, he proceeded to unleash a tirade of profanities via his Twitter account,... read more

Today, I'd like to talk about the self-aggrandising "experts" who preach their own virtues and not much else. When I see bios on Twitter like this one, my first reaction is generally laughter:   Here's a person unknown to me who's calling himself a "genius" and backing it up with... read more

If you’re writing content for a brand new website and are scratching around, trying to come up with a unique, original voice for the copy, this post might just help. Recently, I had my first experience of writing copy for a website I-COM is designing for a new business venture – no previous... read more

Although it will be hard to believe for anyone who saw the queues outside many Mark & Spencers yesterday morning all looking to buy merchandise for a penny, the retail landscape is feeling the effect of a decline in sales. This is not just exclusive to the high street either and despite... read more