Searched, Designed, Developed. I-COM Blog

Introducing the SEO Book Club

By Keir Gibson in I-COM News on Friday, August 27, 2010 @ 14:23

Over the past month some of our SEO guys have been involved in setting up an SEO book club. We wanted to read more and, in turn, improve our copywriting skills. Last night we got together at Font Bar before the Manchester SEO meet, sat down with some drinks and discussed 'Into the Wild' by Jon... read more

Endangered Punctuation: The Apostrophe

By James Roome in Copywriting on Thursday, June 24, 2010 @ 10:41

The favoured bugbear of the lonely grammarian, the apostrophe has become a source of fear and derision amongst the general population - a symbol of snooty intellectualism and the steady decline of traditional grammar.In fact the apostrophe is, like the vast majority of punctuation, essential to... read more

Endangered Punctuation: The Semicolon

By James Roome in Copywriting on Tuesday, June 8, 2010 @ 09:52

Observe, if you will, this most magnificent of punctuation marks in its natural habitat: tending to its young, nestled in-between two independent clauses, its offspring growing to maturity and venturing into the big wide world of punctuation, separating items in complex lists and generally having... read more

When it comes to utilising the powers of the blog I-COM has been leading the way, and in a number of blog posts we have explained how to use a blog in order to turn your site into a content driven, visitor and search engine magnet. Recently I gave a presentation at the Manchester Growth Show... read more

10 Reasons Businesses Should Blog

By Tim Roberts in Social Media Marketing on Wednesday, April 14, 2010 @ 09:09

Thanks to everyone who attended my brief SEO training seminar on blogging at the Manchester Growth Show this morning, I think we can all agree the whole event was a great success. Below, as promised, are the main points I made in the seminar. If you have any further questions about business... read more

Manchester Growth Show: Wednesday, April 14th

By Tim Roberts in I-COM News on Tuesday, April 13, 2010 @ 09:20

The good people over at Business Growth Show have asked me to lead a seminar tomorrow on 'Why SMEs Should Blog' at their free event at Ramada Manchester. The day starts at 9am and ends at 3pm, and I'll be leading the first seminar, presenting what I feel are the ten key benefits of blogging... read more

How to Get a Job as an SEO Copywriter

By James Roome in Copywriting on Tuesday, April 6, 2010 @ 11:20

An SEO copywriter writes all the textual content for a digital marketing agency. This can mean anything from website content to blog posts, press releases to articles on a given subject specific to a client's business. It’s a creative position within one of the UK's few boom industries, and is... read more

So you've got a page on your website about the history of your company, you've got a couple of pages describing your services and a page with contact details, that's it, right, you don't need any other content; you can sit back, relax, smoke a pipe and have a G&T? Actually, that's wrong. In... read more

I recently advised a friend of mine to add a blog to his company's new website and, whilst it set back the go live date by a few weeks as the developer desperately tried to incorporate a blog into a vastly intricate Flash site (don't ask), I believe it will be worth it. As Social Media becomes... read more

Copify.com: A Shortcut to Shoddy Content?

By James Roome in Copywriting on Tuesday, February 16, 2010 @ 16:12

You may already be aware of the Copify.com debate - if not then it's been summed up at Unmemorable Title. Copify is a Lancaster-based firm which advertises itself as a way to "source content quickly, easily and cost-effectively". It is a platform via which businesses seeking content (both... read more

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