Sell out your Facebook friends for a burger!
By David Taylor in Social Media Marketing on Wednesday, January 14, 2009 @ 14:35
Today, is a sad day for the advancement of communication via social media sites.
Burger King has unleashed upon the world Whopper Sacrifice.
Pick ten friends and delete them from your Facebook account and you can get a free Whopper. This is a great advertising ploy if ever there was one and, according to the website, at the point of writing this post, 231,287 people have been sacrificed by Facebook users to claim their free Whopper.
But let's think about this a bit more; Social Media is meant to be the next big thing, a new way for people to communicate and exchange ideas.
We hear it all the time, but how useful and important can interactivity and communication via social media be if you are willing to get rid of 10 people for a free hamburger?
Yes, you reply, but I've got hundreds of friends on facebook so i can get rid of some of them.
This really begs the question, if people agree to "befriend" anyone that likes the look of them on Facebook, are these 'virtual relationships' really worth anything?
In the end, what is this free burger promotion: a funny, clever viral campaign or a damning indictment of the shallow and pointlessness of social media 'relationships'?
Whatever it is, I'll have mine with extra cheese and no pickle!
Darryl wrote:
Jan 15, 2009 - 09:16There is a script knocking about (I think I saw it on Reddit.com) created for this promotion by somebody that you can use to take a snapshot of your friends and re-add them later with one click.