Recruitment Agencies - SEO alone is not the answer to more difficult trading conditions

Last week REC (The Recruiment and Employment Confederation) and KPMG published their June "Report on Jobs". For the first time in five years it showed a fall in demand for permanent staff.

This news is bound to send a bit of a shivver through the hearts of many recruitment agencies, and other businesses, as it is another signal that the slowing economy is starting to have a greater impact.

However, there is still business to be had for recruitment agencies, but the key, as for other type of companies, is to have the right skills and resources to enable them do the job most effectively.

For recruitment agencies this means capturing the best CV's that can be used to meet the requirements of positions that need filling. One of the most cost effective ways to do this is through effective search engine optimisation to gain good search listings which encourage job hunters to upload CV's.

However, search engine optimisation is not where it stops; to be effective the traffic generated by search needs to be converted into registered applicants. To do this the recruitment agency's site needs to be well designed and able to convince that registration will lead to job opportunities rather than just a deluge of emails with no positive outcome.

To win through in this difficult period agencies need to look at the whole of their web proposition not just one element of it, use of a specialist web marketing company for recruitment agencies might be something worth considering.