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Stop adding pages just because Google says it wants new content. Think about whether they're actually of use to the people who will be landing on them.
Conversion Rates are Slipping - How Can Your Company Turn Visitors into Customers?
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5 simple tips for improving a website's conversion rate from SEO consultant & copywriter Graham Allchurch.
Language – A Geek's View
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David Walsh challenges the formal rules of language and discusses how search engines like Google understand the evolution of language and grammar.
SEO and Apostrophes Part 2 – The SEO Perspective
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Ian Collins issues an SEO rebuttal to Graham's post 'SEO and Apostrophes: A Copywriter*'*s Tale'. Can a business really improve their rankings from misspellings, or should we be honouring the laws of grammar?
SEO and Apostrophes: A Copywriter*'*s Tale
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How does Google treat apostrophes and how should you optimise for them? SEO Consultant Graham Allchurch investigates.
The Importance of Unique Product Descriptions for E-Commerce Sites
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E-commerce webmasters should always write unique product descriptions instead of using those provided by manufacturers. Read why on the I-COM blog.
Content is Cheap
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The Guardian has been accused of plagiarism - even they don't understand duplicate content. I-COM Blog
Duplicate Content & Your Website
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What do SEOs mean by
How to Write a Good Online Press Release
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Find out how to write fantastic online press releases from I-COM's copywriting team - I-COM Blog
6 Common Grammatical Errors & Misspellings That Make You Look Unprofessional
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Are grammar and spelling errors making you look unprofessional? Find out on the I-COM Blog.