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How to optimise your website structure for search engines and humans, by I-COM SEO Consultant, Ian Collins.
How Improved Usability can Enhance Customer Experience
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Usability helps you optimise your website to ensure you give your customers the best possible online experience - I-COM Blog
What your Bounce Rate Says About You
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Bounce rate is only a useful statistic when viewed in conjunction with a number of other statistics from Analyics.
Google's New Look, a Step Too Far?
The old mantra âIf it isnât broke donât fix itâ seems to be one that recently is never in the minds of the big wigs at Google. Like any good business Google is always looking to improve its offering
What Should I Blog About? A List of Blog Post Ideas
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Just started out in business blogging and unsure of what to blog about? Take a look at I-COM's list of blog post ideas.
Why is website usability so important?
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Always consider usability when designing and building a website because if users can't find things easily they will simply look elsewhere.
SEO Basics - Heading Tags for Topic, Style and Usability.
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I-COM SEO Manchester's useful guide to how to use headings for SEO and usability.
SEO, Information Architecture & Usability
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Information architecture, the semantic structure of HTML on web pages and clean code form the cornerstones of a search-friendly website.
Five Ways to Make Your Website Copy Interesting
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Let's face it: no-one's ever going to voluntarily read a whole page of website copy about ready mix concrete - right? Make your SEO content interesting - I-COM Manchester, UK
A lesson in targeting your market effectively – the Asos effect
Fashion retailer ASOS have just announced their latest results which buck the economic trends. This blog answers Why ASOS is so successful?