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Stop adding pages just because Google says it wants new content. Think about whether they're actually of use to the people who will be landing on them.
My First Taste of SAScon at the 2011 Mini Conference
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Tim Smith gives his thoughts on the 2011 SAScon Mini Conference. The event included a talk on SEO and Brands from I-COM's very own Head of Search, Mindy Gofton.
Don't buy links. Advertise.
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After speaking at SASCON yesterday, I-COM's head of search, Mindy Gofton, discusses why one high quality link can do far more for your website than a thousand low-quality links.
Getting To Know You...
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At I-COM, we are well known for our rigorous recruitment process and we only employ staff of the highest calibre. Take a look at our new team members got on in their "official" interview.
Developing a Website with SEO
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I-COM recently developed Red Solar’s website and SEO consultant, Laila Naqvi, used her specialist knowledge to ensure the site was search engine friendly.
To Do SEO You Need to Do More Than Just SEO
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Contrary to the opinions of some SEO gurus, spending all your time in SEO can be harmful to your ability to develop a successful agency career. I-COM explains why SEOMoz is wrong about what good SEOs do outside of the office.
Trip Advisor No Longer Has 'reviews you can trust'
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Trip Advisor has changed their tagline from 'reviews you can trust' in a tacit admission of 'buyer beware' - as it's very easy to manipulate an online review.
SEO Myths and #TheArchers
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A recent storyline on The Archers deals with the aftermath of an e-coli outbreak and it's impact on the online brand of Bridge Farm. The plot recommends various steps that could be taken to alleviate the problem - take care these are not the best way...
So you want a job in SEO?
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Want to work in SEO? I-COM's Head of SEO gives graduates the heads up on what we're looking for.
What does the new ASA remit mean for your social media mentions?
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If you buy Facebook likes or Twitter followers, the ASA could be out to get you. I-COM Blog