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Hayley Jackson discusses the importance of understanding your target market and how it can be the difference between a good or bad PPC campaign.
New Features In Google AdWords
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Clair Wescott takes a look at the lastest feature in Google Adwords - Contact Sitelinks. Here she discusses what this means for PPC clients and how it could potentially impact natural search.
Say Hello to I-COM's Newest Recruit...
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Hayley Jackson has joined the I-COM team as an online marketing trainee. Here she talks about learning the ropes of PPC and what it's like to work at Manchester's best online marketing agency.
Yahoo! & Microsoft Search Alliance – It’s finally here!
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Following its launch in the US in 2010, the Yahoo! & Microsoft Search Alliance looks set to launch here in the UK. PPC Consultant, Elizabeth Sherratt, outlines what this could mean for your business.
Changes In AdWords
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Clair Wescott discusses how recent changes to Adwords display Google's ability to link keywords with associated search terms.
ICOM's Top 5 Ways To Improve Quality Score
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According to Google, 'Quality Score' is a dynamic metric assigned to each of your keywords. But how can you use this to get the most from your PPC campaign? Elizabeth Sherratt examines the best ways to improve a Quality Score.
PPC Basics - Campaign Structure
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Learn the basics of PPC from the I-COM PPC team. Campaign structure on the I-COM Blog
Yahoo! European Search Results to Switch to Bing Today
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Natural search in Europe and the UK changes forever today, as the Yahoo! Microsoft Search Alliance comes into effect, a year behind the US and Canada.
How to Successfully use the Google Display Network
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Optimising your PPC campaigns for the Google Display Network is simple and can bring additional enquiries who weren't even searching for you.
Understanding Your PPC Metrics - Part Two
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Part two of Clair Wescott's discussion of useful PPC metrics for measuring the success of paid campaigns.