By James Roome in Copywriting on Tuesday, July 6, 2010 @ 08:53
It certainly sounds like the latest attempt by the ailing publishing industry to engage with new media and sell more books - this being the news that Iain Banks' latest novel Transition will provide readers with access to an iPhone app containing extra content, the writer's notes, character... read more
By Tim Roberts in I-COM News on Friday, July 2, 2010 @ 12:54
I am scheduled to give a presentation next week entitled 'Social Media and Business', at the offices of Mathys & Squire LLP. During the talk, which is set to take place on Wednesday 7th July at 3pm, I'll be letting businesses in on the wonderful secret that is social media, outlining how they... read more
By James Roome in Internet Marketing on Tuesday, June 29, 2010 @ 08:39
From time to time, an annoying advert or jingle can be beneficial for a brand, but it's an extremely fine line between an endearingly irritating, yet catchy song ('we buy any car, we buy any car...') and something so bad it makes everyone hate your product. If anyone's seen the advertisement... read more
By Paul Greenhalgh in Social Media Marketing on Friday, June 25, 2010 @ 09:27
Spot the difference: http://www.facebook.com/pages/I-COM/118124928207387This I-COM page is the page created automatically by Facebook after various members of I-COM staff said that they worked here. Facebook currently refers to this as a community page.... read more
By James Roome in Copywriting on Thursday, June 24, 2010 @ 10:41
The favoured bugbear of the lonely grammarian, the apostrophe has become a source of fear and derision amongst the general population - a symbol of snooty intellectualism and the steady decline of traditional grammar.In fact the apostrophe is, like the vast majority of punctuation, essential to... read more
By Tim Roberts in Search Engine Optimisation on Wednesday, June 23, 2010 @ 12:13
It's that time again - yet more SEO jokers approaching our clients and making ridiculous claims about not only what they can do for our client, but also about the work I-COM has been doing. This month it's the turn of SEO Doctors (with a name like that, they've got to be reputable, right?), which... read more
By Tim Roberts in I-COM News on Friday, June 18, 2010 @ 10:02
Congratulations to Crain's, which yesterday put on a fantastic event at the Ramada Hotel Piccadilly. It was really well organised, and everyone from the I-COM team had a great time. Unfortunately I-COM, nominated in the 'Big' category, didn't win, but the fact that we reached the final is a... read more
By Colin Skinner in Search Engine Optimisation on Wednesday, June 16, 2010 @ 15:09
After reading a McAfee report on The Web's Most Dangerous Search Terms, I got thinking about the SEO techniques which can and are being used by everyone from "solo operators to organized criminals", to fraudulently and illegally con the everyday searcher into clicking on a site. These online... read more
By Adrian Berry in Search Engine Optimisation on Tuesday, June 8, 2010 @ 13:01
It's great to see Google entering into the spirit of World Cup 2010 by making the traditional Google links at the bottom of the search listings more topical. Search for "World Cup" and you'll see this: read more
By James Roome in Copywriting on Tuesday, June 8, 2010 @ 09:52
Observe, if you will, this most magnificent of punctuation marks in its natural habitat: tending to its young, nestled in-between two independent clauses, its offspring growing to maturity and venturing into the big wide world of punctuation, separating items in complex lists and generally having... read more
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