By James Roome in I-COM News on Friday, July 3, 2009 @ 11:28
When out with a large group of friends and relatives recently, I found myself sat opposite a friend of the family who owns a business. The business is relatively small, and according to my vague understanding has something to do with marketing. Anyway, we got to talking and, as a recent... read more
By Adrian Berry in Search Engine Optimisation on Friday, June 26, 2009 @ 14:44
Over the years many SEO companies have touted link building as "the magic bullet" for improving search engine rankings - you get lots of back links with the correct anchor text linking to your site and the sheer weight of numbers will make your site rank in the top ten for a certain... read more
By Mindy Gofton in Search Engine Optimisation on Thursday, June 25, 2009 @ 14:51
So I was doing a bit of research this morning in Google under the query "affordable health insurance." I got the following result: Enlarge image in a new window Now, bearing in mind that I'm searching on google.co.uk, I've been given 3 American sites in the top 5 - although on the whole... read more
By Guest Blogger in Law Firm Marketing on Tuesday, June 23, 2009 @ 09:23
Well before the current credit crunch, 36% of managing partners responding to a CLT survey said that Marketing and Practice Development was the number one priority - ahead of financial management, technology developments, HR activity and general management. Even in the current downturn, a... read more
By Mike Blackburn in Manchester on Monday, June 22, 2009 @ 10:09
I've just read with amazement an article in today's Crains about a Liverpool search firm CL5 that has been awarded a grant by North West Vision and Media to set up an office in Manchester. To be quite frank I can't believe it - search is one of the few parts of the market that are really... read more
By Mike Blackburn in Internet on Friday, June 19, 2009 @ 15:00
I have just been reading on one of our law client's blogs about a recent ruling from the High Court which seems to suggest that bloggers' no longer have a right to anonymity. Following a case which resulted in the author of a blog entitled "Nightjack" being outed, bloggers can now be... read more
By Mindy Gofton in Internet on Wednesday, June 17, 2009 @ 15:55
We've been playing with xRank today, a tool from Bing that allows you to search for celebrities and brings up related results such as biographies, videos, images, shopping, popularity trends and any other range of available information. I was impressed by its ability to actually map... read more
By Mike Blackburn in Search Engine Optimisation on Tuesday, June 16, 2009 @ 08:51
Some people watch stocks go up and down, SEO’ers watch listings. One of the most watched sites is GoCompare. They advertise heavily on TV which drives strong brand awareness – people know the GoCompare name. What typically happens is that they then go to the internet and type... read more
By Mindy Gofton in Search Engine Optimisation on Monday, June 15, 2009 @ 10:46
When people find out I work in search engine optimisation I get two reactions. The first is confusion from people who have never heard of SEO. The second is disgust - from people who have. SEO consultants are like the used car salesmen of the internet, or so people seem to think. Even other... read more
By Mindy Gofton in Web Development on Thursday, June 11, 2009 @ 10:59
Small businesses looking for their first professionally designed and developed website do not usually have a internet marketing expert on staff - or a web developer - and very often don't really know what things should cost. They may have a rough idea based on what friends or business... read more
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