By Anna Gruber in Search Engine Marketing on Monday, July 26, 2010 @ 16:50
I recently had to set up a French campaign for a PPC client. Having a holiday home in France and visiting every year since I was 2 years old, I speak pretty fluent French...after a few glasses of vin! So sans alcohol, I began to panic a bit. I started thinking of keywords and ad text and worrying... read more
By Paul Greenhalgh in Search Engine Optimisation on Wednesday, July 21, 2010 @ 18:42
I-COM spends a lot of time expanding site content for its clients. Traditional marketers sometimes find it difficult to understand why we recommend writing so many pages, but there are several reasons for doing this. Offline marketing typically tries to get a point across as quickly as... read more
By Mike Blackburn in Social Media Marketing on Saturday, July 17, 2010 @ 18:19
I'm not the most prolific twitterer in the world, I often wonder like many people whether I'm a good twitterer and if my thoughts have any value to anyone. We were talking about this in the office the other day and being someone who's fond of playing with numbers I came up with a very smple... read more
By Mindy Gofton in Social Media Marketing on Thursday, July 15, 2010 @ 08:39
It seems that somewhere in the night theTwitter fairy stole in and introduced a new feature: Name results.While we're not seeing this sort of result for all name searches, on selected searches Twitter is returning results for potential Twitter users that match the searcher's query.We assume this... read more
By Laila Naqvi in Search Engine Optimisation on Monday, July 12, 2010 @ 13:57
I'll start by introducing myself: it’s been two weeks now since I joined I-COM’s Search team as an intern. I have just passed my second year of university with first class honours, and am now in my final year studying BSc Hons in Business Information Systems at The University of Salford. My... read more
By James Roome in Copywriting on Tuesday, July 6, 2010 @ 08:53
It certainly sounds like the latest attempt by the ailing publishing industry to engage with new media and sell more books - this being the news that Iain Banks' latest novel Transition will provide readers with access to an iPhone app containing extra content, the writer's notes, character... read more
By Tim Roberts in I-COM News on Friday, July 2, 2010 @ 12:54
I am scheduled to give a presentation next week entitled 'Social Media and Business', at the offices of Mathys & Squire LLP. During the talk, which is set to take place on Wednesday 7th July at 3pm, I'll be letting businesses in on the wonderful secret that is social media, outlining how they... read more
By James Roome in Internet Marketing on Tuesday, June 29, 2010 @ 08:39
From time to time, an annoying advert or jingle can be beneficial for a brand, but it's an extremely fine line between an endearingly irritating, yet catchy song ('we buy any car, we buy any car...') and something so bad it makes everyone hate your product. If anyone's seen the advertisement... read more
By Paul Greenhalgh in Social Media Marketing on Friday, June 25, 2010 @ 09:27
Spot the difference: http://www.facebook.com/pages/I-COM/118124928207387This I-COM page is the page created automatically by Facebook after various members of I-COM staff said that they worked here. Facebook currently refers to this as a community page.... read more
By James Roome in Copywriting on Thursday, June 24, 2010 @ 10:41
The favoured bugbear of the lonely grammarian, the apostrophe has become a source of fear and derision amongst the general population - a symbol of snooty intellectualism and the steady decline of traditional grammar.In fact the apostrophe is, like the vast majority of punctuation, essential to... read more
Registered in England and Wales.
I-COM International
Telephone: 0844 704 4954
Registered office: LLoyds House, 18-22 LLoyd Street, Manchester, M2 5WACo. No. 5086027 // VAT No. 846 3548 03
