By James Roome in Copywriting on Monday, February 8, 2010 @ 09:06
As automated content spinners become more and more advanced, an SEO copywriter could be forgiven for starting to worry about his or her future job prospects. I'm not going to disclose too much personal information here, but I'm sure you won't be surprised to discover that my annual wage is... read more
By Mindy Gofton in Search Engine Optimisation on Friday, February 5, 2010 @ 09:03
We get asked frequently about the value of XML sitemaps for SEO. Apparently many SEO firms are saying, as part of their sales pitches, that where a current SEO company hasn't created an automated sitemap they are damaging a company's potential for ranking. I say this is total and complete... read more
By James Roome in Search Engine Optimisation on Monday, February 1, 2010 @ 16:15
We all know how difficult it can be to find the perfect gift for your partner when Valentine's Day comes around - romance is well known for it's clichés, do you give flowers, teddy bears, chocolates, lingerie, blah, blah, blah? At I-COM, we've seen (and heard, touched, tasted and smelled) it all... read more
By Tim Roberts in Search Engine Marketing on Friday, January 29, 2010 @ 17:52
From the moment a member of the Search team at I-COM highlighted the potential issue regarding the similarity between the newly introduced Miss Boo brand and then I-COM client Boo Hoo, I have watched the progress of the case with interest. Wasabi Frog Limited trade in fashionable women's... read more
By Mindy Gofton in Search Engine Optimisation on Tuesday, January 26, 2010 @ 14:25
I've been looking at the Twitter feed of a fairly comprehensive list of UK SEOs this morning and I noticed something. Of the most recent 140 tweets in the feed at the time I was looking (about 11:45am): 13 people plugged their own content 27 people plugged random sites such as... read more
By Keir Gibson in Search Engine Optimisation on Tuesday, January 26, 2010 @ 09:14
What is the relationship between Information Architecture (IA) and SEO?The Information Architecture definition, in terms of a website, can be defined as the organisation & structure of a web page. This is of paramount importance in SEO, as it allows for both a user of the website and a search... read more
By Tim Roberts in I-COM News on Monday, January 25, 2010 @ 13:50
I'll be sharing my online marketing secrets with attendees to the 4Networking Business Breakfast on Tuesday 26th January, at Premier Inn, Trafford Centre West. The event will run between 08.00 and 10.00am. Here at I-COM we believe that having a great looking website is useless if no-one ever... read more
By Kate Silvers in Internet Marketing on Monday, January 25, 2010 @ 09:27
Christmas may seem like a distant memory now, with the only reminder of the festive period being that solitary mince pie left in the cupboard (they just don’t taste the same when it’s not Christmas); but from an online perspective, there are some interesting results that are worthy of comment. A... read more
By Annmarie Whatmough in Social Media Marketing on Friday, January 22, 2010 @ 12:17
Just last week I was asked again by a client, ‘How can I use social media to promote my business?’ My answer was, ‘It depends on who you want to attract, what image you want to portray, and what kind of publicity you want to generate.’We hear people talking about the ‘latest’ celebrity tweets; we... read more
By Mindy Gofton in Advanced Search Marketing on Thursday, January 21, 2010 @ 14:55
This morning I was trying out the new SEO Moz linking tool. One thing that struck me when examining sites in a particularly competitive niche was the aggressive nature of the link building strategies employed by the highest-ranked sites. When I say aggressive, I mean that the sites in question... read more
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