By Colin Skinner in Search Engine Optimisation on Thursday, March 18, 2010 @ 08:35
Late last year, the boffins at Google churned out another interesting little addition called Social Search. The idea of Social Search is that you sign into your Google profile and then input a search query in the form of a question and get an answer/response from your friends or personal... read more
By James Roome in Copywriting on Tuesday, March 16, 2010 @ 14:36
So you've got a page on your website about the history of your company, you've got a couple of pages describing your services and a page with contact details, that's it, right, you don't need any other content; you can sit back, relax, smoke a pipe and have a G&T? Actually, that's wrong. In... read more
By Kate Silvers in Internet on Monday, March 15, 2010 @ 08:44
The saying goes that today’s news (in printed newspaper form) is tomorrow’s fish and chip paper. But in today’s world where people are obtaining news from a vast range of sources – from radio to RSS, blogs to online news sites, social media to email – the question is - is today’s printed news... read more
By Paul Greenhalgh in Search Engine Optimisation on Thursday, March 11, 2010 @ 08:37
As more mobile-devices connect to the internet and GPS becomes ubiquitous, delivering search results specific to your location is the next logical step for search engines. Personalisation of search is an obvious way to provide results that are more relevant to each individual customer's needs.... read more
By John Trimble in Search Engine Marketing on Tuesday, March 9, 2010 @ 15:09
With Google Adwords cost per click (CPC) increasing across the board, many advertisers are now placing their adverts in lower positions to reach their targeted ROI. This means that having the right ad text is key as advertisers cannot afford to either lose out on missed clicks which could have... read more
By Paul Greenhalgh in Internet on Friday, March 5, 2010 @ 14:30
Last night's talk at MMU by James Hanson of MediaVest raised a number of interesting questions. Using IBM and Yahoo as examples of once all-powerful corporations who now have a vastly reduced market share, he presented a list of possible scenarios that might bring about the demise of the... read more
By Liam Ahern in Web Design on Tuesday, March 2, 2010 @ 09:34
I get to speak with a lot of people that are less than happy with their websites. Most people's stories go something like “…we've had a new website developed but it's still not working properly. It's not generating any more sales or enquiries than it was before. Can you tell us why?" At the risk... read more
By James Roome in Copywriting on Monday, March 1, 2010 @ 15:24
I recently advised a friend of mine to add a blog to his company's new website and, whilst it set back the go live date by a few weeks as the developer desperately tried to incorporate a blog into a vastly intricate Flash site (don't ask), I believe it will be worth it. As Social Media becomes... read more
By Keir Gibson in Web Design on Tuesday, February 23, 2010 @ 09:19
So you've built your website, given it a fancy logo, maybe even written some content that will have Google hanging on your every keyword. Perhaps there is a Google analytics code uploaded in the HTML code so you can have a look at the performance of the website? You are on your way to getting... read more
By Colin Skinner in Search Engine Optimisation on Wednesday, February 17, 2010 @ 08:23
One of the first steps in getting your business online is a building a website. But without a domain name - you will have no way of telling people where to find your website, however shiny and flashy it may be. When thinking about a domain name there is a lot more than just how it sounds rolling... read more
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