Drive conversions with paid search

PPC (pay-per-click) is one of the best ways to drive conversions on your website. It’s the most measurable method of promoting your business online, making it easy to demonstrate return on investment. And let’s face it, whether you’re a fashion retailer looking to make the most of the Christmas rush, or a charity hoping to raise awareness for a new campaign and pull in donations, it’s return of investment that matters.

Experienced Google Adwords Professionals

Our PPC consultants are all fully qualified Google AdWords professionals. What’s more, thanks to our experience in the field, we’ve been awarded Google Premier Partner status with specialism in Search, Mobile and Shopping. They’re also fully qualified Bing Ads Accredited Professionals, should you wish to expand your campaign to the Bing search engine.

Our team manages accounts for clients in a wide range of sectors, from the broad to the extremely niche - you name it, we've probably done it. Regardless of the industry, we take the time to understand each new client’s specific goals, and we then craft a PPC campaign designed to deliver the maximum conversions based on the agreed spend.

And once a campaign’s started, we don’t rest on our laurels. We understand that, for a client to get the most from a set level of investment, we must constantly monitor progress, making regular tweaks to streamline the campaign and deliver the best possible return.

With so many paid search and advertising options to choose from, we’ll recommend the right mix of the following:

Shopping Search

The number of clicks on shopping ads increased by 166% between 2014 and 2015, and any retailer running an optimised shopping campaign will understand why. For e-commerce businesses looking to drive transactions, Google Shopping can provide an immediate boost.

In our experience, Google’s Product Listing Ads (PLAs) convert better for e-commerce businesses because these ads contain a picture of the product, as well as the price of the product. That means when searchers click on a PLA, they know exactly what they’re getting.

Social Media Advertising

2.3 billion people actively use social media, so you should not be surprised to learn that businesses continue to increase their investment in social media advertising, year-on-year. And why not when Facebook ads get more than 8x the click through rate of standard display advertising and promoted tweets get higher engagement rates than display as well?

With a choice of payment models including PPC, display and a range of formats including sponsored trends, video, sponsored posts, sponsored filters and more, brands have the opportunity to reach consumers with great content and to build strong relationships in order to obtain their loyalty.

We can advertise your business on any social media platform where you have potential customers including Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, Reddit and Line.

Display Ads

If you’re trying to capture the attention of consumers before they’re even researching a purchase or if you simply want to make more people aware of your business, you may want to run a brand awareness campaign using display ads.

Alternately, if you want to target visitors who’ve browsed your products or services but failed to make a purchase, you could run a remarketing campaign to remind them to come back.

Using Google’s display network of over 2,000,000 sites, you can target readers on specific sites, by specific subject or by demographic with ads. Additionally, you can also place ads in mobile apps.


78% of people watch videos online every day. Predictions from experts estimate that video could account for as much as 79% of consumer traffic online by 2018. YouTube, as the second biggest search engine, presents a great opportunity for businesses to get in front of their target audience. What’s more, if a viewer watches less than 30 seconds of your video, then you won’t get charged (unless your video is only 30 seconds or less).


Google estimates that more searchers now use mobile devices for search than desktop computers and that 65% of consumers begin researching purchases on a smartphone. This breaks down to 7.3 hours per person per week of internet browsing on a smartphone.

Because of the differences in using the internet on a phone compared to a desktop or laptop, you should treat smartphone users differently by ensuring that you target PPC ads towards mobile-specific goals.

I-COM’s qualified Google AdWords and paid search experts are familiar with the benefits of each type of paid campaign and will advise you on the best way to spend your advertising budget to get the best return.

To discuss how a paid search campaign could help you meet your business goals, call us on 0161 402 3170 or fill in the contact form.

Get in touch

I’ve been working with I-COM for over two years now. Having inherited a site that was far from the finished product, I-COM has made great strides in improving our online presence both from a development and marketing perspective. I see the I-COM team as an extension of our own team and thoroughly enjoy our close work relationship.

Albie Attias
E-commerce Director King of Servers