Mindy Gofton Head of Search

As I-COM's Head of Search, Mindy Gofton heads up the company's biggest department.

Hers is a diverse background, featuring experience of both academia and marketing, and includes a PhD during which Mindy looked at the way in which language used to describe a subject influences and contributes to popular understanding of that subject.

You might also be interested to know that she's American and has at some point been a cheerleader (haven't we all?). Then again, she's now a kickboxer, so it's probably best not to make fun of her about the cheerleading...

Mindy Gofton

My Recent Blog Posts

Is That New Page Content or Is It Spam?
December 13th 2011
Stop adding pages just because Google says it wants new content. Think about whether they're actually of use to the people who will be landing on them.
Don't buy links. Advertise.
November 25th 2011
After speaking at SASCON yesterday, I-COM's head of search, Mindy Gofton, discusses why one high quality link can do far more for your website than a thousand low-quality links.
To Do SEO You Need to Do More Than Just SEO
October 25th 2011
Contrary to the opinions of some SEO gurus, spending all your time in SEO can be harmful to your ability to develop a successful agency career. I-COM explains why SEOMoz is wrong about what good SEOs do outside of the office.
The Oxymoron of Online Privacy
October 24th 2011
While Google and the EU race to protect the privacy of users from webmasters seeing data that's already anonymised, users can't add personal data quickly enough to social media sites. So why the disconnect?
Trip Advisor No Longer Has 'reviews you can trust'
September 15th 2011
Trip Advisor has changed their tagline from 'reviews you can trust' in a tacit admission of 'buyer beware' - as it's very easy to manipulate an online review.