Mindy Gofton Head of Search

As I-COM's Head of Search, Mindy Gofton heads up the company's biggest department.

Hers is a diverse background, featuring experience of both academia and marketing, and includes a PhD during which Mindy looked at the way in which language used to describe a subject influences and contributes to popular understanding of that subject.

You might also be interested to know that she's American and has at some point been a cheerleader (haven't we all?). Then again, she's now a kickboxer, so it's probably best not to make fun of her about the cheerleading...

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Mindy Gofton

My Recent Blog Posts

Graduates Need to Up Their Game and Lower Their Expectations
May 15th 2012
Head of Search, Mindy Gofton, discusses why graduates need to put the work in and lower their expectations.
Are Exact Match Domains the Shopping Comparison Sites of Today?
May 10th 2012
The Penguin update has highlighted further the issue of thin, exact-match domains dominating the search results in competitive niches, at the expense of variety and quality.
The Mysteries of the Secret, Mega-Awesome SEO Club
March 15th 2012
The closed-door and cliquish nature of the SEO industry not only affects people's ability to learn best practices and improve their skills, it bleeds over into the ways in which SEO deliver their services to clients - and needs to change.
10 Lists the SEO Community Needs to Publish
March 6th 2012
We've nearly exhausted the lot as a method of linkbait, but not quite. Things we all need to know....
Why Rand Fishkin of SEO Moz is wronger than white-on-white, keyword-stuffed text
February 23rd 2012
SEO Moz's advice regarding paid linking has become so out of touch with the realities of SEO for the SME that his advice could harm their bottom lines.