Elizabeth Sherratt Search Marketing Executive

One of I-COM’s Google AdWords qualified Search Marketing Executives, Elizabeth’s job is to oversee search engine marketing (SEM), or pay per click (PPC), campaigns, ensuring they generate maximum return on investment for I-COM clients.

Before she came to I-COM, Elizabeth studied Business Studies and Marketing Management at the University of Salford. She enjoys the fact that I-COM has such a wide variety of clients from a number of different industries on its PPC and SEM books.

Outside of work, Elizabeth is a keen long distance runner; she is planning to run the Liverpool half marathon in March.

Elizabeth Sherratt

My Recent Blog Posts

January 13th 2012
Following its launch in the US in 2010, the Yahoo! & Microsoft Search Alliance looks set to launch here in the UK. PPC Consultant, Elizabeth Sherratt, outlines what this could mean for your business.
September 9th 2011
According to Google, 'Quality Score' is a dynamic metric assigned to each of your keywords. But how can you use this to get the most from your PPC campaign? Elizabeth Sherratt examines the best ways to improve a Quality Score.
August 23rd 2011
Learn the basics of PPC from the I-COM PPC team. Campaign structure on the I-COM Blog
July 25th 2011
Optimising your PPC campaigns for the Google Display Network is simple and can bring additional enquiries who weren't even searching for you.
June 20th 2011
Find out how you can avoid the top 5 common PPC mistakes and improve your ROI and quality score - I-COM Blog