Clair Wescott Head of SEM

Clair Wescott is I-COM’s Head of SEM, and is another of our Google AdWords qualified employees. She works with Elizabeth, overseeing clients’ PPC (pay per click) campaigns and ensuring they generate maximum return on investment.

If she sees a campaign that’s costing you money and isn’t making you enough money back, she puts a stop to it then and there – it’s brutal to watch.

Clair used to work at Ibrox stadium, but despite spending her Saturdays with 50,000 screaming Glasweigans, she’s remarkably prudish when it comes to swearing.

Clair Wescott

My Recent Blog Posts

New Features In Google AdWords
April 4th 2012
Clair Wescott takes a look at the lastest feature in Google Adwords - Contact Sitelinks. Here she discusses what this means for PPC clients and how it could potentially impact natural search.
Changes In AdWords
October 11th 2011
Clair Wescott discusses how recent changes to Adwords display Google's ability to link keywords with associated search terms.
New Google Analytics Multi Channel Funnel Reports
August 30th 2011
Multi Channel Funnels (MCF) Reports are now included in the new version of Google Analytics. This feature has been available on the Google Adwords platform for sometime and has real benefits when analysing the imapct of various campaigns
Understanding Your PPC Metrics - Part Two
July 5th 2011
Part two of Clair Wescott's discussion of useful PPC metrics for measuring the success of paid campaigns.
Understanding Your PPC Metrics - Part One
February 28th 2011
Clair Wescott offers tips on understanding your PPC (pay per click) metrics and measuring success.